Privacy Policy

Care Innovate | careinnovate.co.uk Last updated: March 2026 | Version 1.0

1. About Us

Care Innovate (“we”, “us”, “our”) operates the website careinnovate.co.uk. We are a digital publication providing technology intelligence, news, and resources for the UK care sector.

For the purposes of UK data protection law, Care Innovate is the data controller responsible for your personal data.

Contact: enquiries@careinnovate.co.uk

2. What Personal Data We Collect

Data you provide directly:

Name, email address, job title, and organisation when you contact us or submit an enquiry
Name and email when subscribing to our newsletter
Display name and comment content when leaving article comments
Business contact details when entering into commercial arrangements with us

Data collected automatically:

Technical data: IP address, browser type and version, operating system, device type
Usage data: pages viewed, articles read, time on site, links clicked
Cookie data: information stored on your device via cookies and similar technologies

Data from third parties:

Analytics data from providers such as Google Analytics
Interaction data from social media platforms

3. How We Use Your Personal Data

Purpose	Legal Basis (UK GDPR)
Delivering our website and content	Legitimate interests (Art. 6(1)(f))
Responding to enquiries	Legitimate interests / Contract (Art. 6(1)(b)(f))
Sending newsletters and editorial updates	Consent (Art. 6(1)(a))
Analysing site performance	Consent / Legitimate interests (Art. 6(1)(a)(f))
Managing commercial relationships	Contract / Legitimate interests (Art. 6(1)(b)(f))
Publishing reader comments	Legitimate interests (Art. 6(1)(f))
Complying with legal obligations	Legal obligation (Art. 6(1)(c))
Fraud prevention and security	Legitimate interests (Art. 6(1)(f))

4. Marketing Communications

We will only send you newsletters or marketing emails if you have given explicit consent. Every email includes a one-click unsubscribe link. You may also withdraw consent at any time by emailing enquiries@careinnovate.co.uk. Withdrawal does not affect the lawfulness of prior processing.

5. Who We Share Your Data With

We do not sell, rent, or trade your personal data. We may share it with:

Service providers – web hosting, email delivery (e.g. Mailchimp), and analytics (e.g. Google Analytics), who act as data processors under contractual obligations
Legal authorities – where required by law, court order, or regulatory requirement
Business successors – in the event of a merger, acquisition, or asset transfer
Advertising partners – aggregated, anonymised analytics data only; no personally identifiable information is shared with advertisers without your consent

6. International Data Transfers

Some service providers operate outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including UK adequacy decisions, International Data Transfer Agreements (IDTAs), or equivalent Standard Contractual Clauses.

7. Data Retention

Newsletter subscribers – for the duration of the subscription plus 12 months after unsubscribing
Enquiry and contact records – up to 3 years from last contact
Comment data – for the lifetime of the relevant article unless removal is requested
Commercial/advertiser records – up to 7 years to meet legal and accounting obligations
Website analytics data – up to 26 months

When data is no longer required, it is deleted or anonymised securely.

8. Cookies

Our website uses cookies to improve your experience and understand how content is used.

Types of cookies:

Strictly necessary – required for the site to function; cannot be disabled
Analytics – measure visitor numbers and behaviour (consent required)
Functional – remember your preferences (consent required)
Third-party – set by embedded content such as social media buttons

On your first visit, a consent banner will allow you to accept or decline non-essential cookies. You can change your preferences at any time via your browser settings or by contacting us.

9. Your Rights Under UK GDPR

You have the right to:

Access – request a copy of your personal data
Rectification – ask us to correct inaccurate or incomplete data
Erasure – ask us to delete your data in certain circumstances
Restrict processing – ask us to limit how we use your data
Data portability – receive your data in a portable, machine-readable format
Object – object to processing based on legitimate interests or for direct marketing
Withdraw consent – at any time, without affecting prior lawful processing
Automated decisions – not to be subject to solely automated decisions with significant effects

To exercise any right, contact us at enquiries@careinnovate.co.uk. We will respond within one calendar month. Identity verification may be required. There is generally no charge.

10. How We Protect Your Data

We take appropriate technical and organisational security measures, including:

SSL/TLS encryption (HTTPS) across the website
Access controls limiting internal access to personal data
Use of reputable, GDPR-compliant third-party providers
Regular review of security practices

No internet transmission is completely secure. If you have a specific security concern, please contact us directly.

11. Contact Us & Complaints

Data Enquiries: Care Innovate Email: enquiries@careinnovate.co.uk Website: careinnovate.co.uk

If you are dissatisfied with our response, you may complain to the Information Commissioner’s Office (ICO):

Website: ico.org.uk
Helpline: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

12. Third-Party Websites

Our site may link to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies before sharing personal data.

13. Children’s Privacy

Care Innovate is aimed at adult professionals in the care sector. We do not knowingly collect data from children under 13. If you believe we hold such data, please contact us immediately.

14. Changes to This Policy

We may update this policy periodically. Material changes will be reflected by a new “Last updated” date and, where appropriate, email notification to subscribers. We recommend reviewing this page periodically.